Kindthread is dedicated to elevating all aspects of the healthcare apparel industry, from product to service to experience, while being a driving force for transformative change in the lives of healthcare providers worldwide.

Like good clothes, good brands are made when both function and feeling are deeply intertwined.

Our values guide our philosophy on how we serve our business partners, our communities and each other.


We act with honest intent and integrity, maintaining a level of informed openness and transparency.


We are an ecosystem of brands, each with its own aesthetic and voice that deserves to be heard. Real innovation happens when the unfamiliar intersect.


Our brands exist in fields where innovation can save lives and bring joy to the world. Progress and discovery happen only by being curious and inquisitive.


Although the products our brands make are born from function, they serve a parallel purpose as tools of non-verbal communication. We care how our work makes others feel.


We aim to create space for our brands to make that which is useful, functional, and helpful. The ultimate utility is facilitating a ‘flow state’ for people deeply engaged in their profession.

Image: Simon Perry
David Murphy
Chief Executive Officer

David Murphy is the Chief Executive Officer of Kindthread, responsible for setting the vision and strategic direction of the company. With Kindthread, he’s fulfilling his long-held desire to build an organization with integrity and service at its core. Together with the leadership team, David is dedicated to serving and transforming the healthcare apparel industry while driving positive community impact.

Prior to leading Kindthread, David served as President & CEO of Barco Uniforms. During more than ten years in leadership there, he transformed a family-run business into a global leader in healthcare apparel. Among his significant accomplishments at Barco are innovative product introductions, successful licensing arrangements, a cultural transformation, and profitable double-digit growth. He has held senior leadership roles at brands across apparel, retail and ecommerce categories, and began his career at Nike, advancing through management roles due to his exceptional sales results and leadership excellence.

He believes firmly in the power of a positive and service-oriented culture, focused on meeting the needs of customers. Continuous learning and growth are integral to his leadership vision, and he is committed to building innovative, high-performing teams.  

David received a BS from the University of Iowa and lives with his family in Scottsdale, Ariz.

Image: Simon Perry
David Aquino
Chief Operating Officer

David Aquino is the Chief Operating Officer of Kindthread, responsible for leading the company’s operations and technology innovation and performance.

He has significant experience developing and delivering technology-driven business services and solutions. Prior to joining Kindthread, he was the Founder and CEO of Certain Supply, leading it to a successful sale to a public company in early 2021. Dave’s breadth of experience across consumer and professional goods includes previously serving as the COO and CIO for SharkNinja, COO and CIO for Barco Uniforms, and in a senior leadership role at Aramark Uniforms.

Dave is a lifelong learner who believes in the power of working as a team and having fun while doing it. His vision is to promote this inquisitive and innovative mindset across teams to enhance the operations of the company.

He serves on the Board of the supply chain management program at Syracuse University, and has served as Adjunct Professor in the supply chain MBA program at Northeastern University. Dave received his BS in Marketing from Syracuse University and his MBA from Fordham University. He lives with his family in Irvine, Calif.

Image: Simon Perry
Michael McCarthy
Chief Revenue Officer

Mike McCarthy is Kindthread’s Chief Revenue Officer, responsible for leading the company’s sales, partner and growth strategy.

A talented executive with extensive strategy and growth expertise, Mike brings decades of successful sales leadership to the role and will leverage his extensive background in leading and implementing multi-channel sales and distribution strategies on a regional, national and global level to help grow the business. Prior to joining Kindthread, Mike was the Head of Sales & Marketing at Image Solutions and prior to that, he served as the VP of Sales for Barco Uniforms.

He has a passion for people and process and uses that approach to lead and build strong teams that drive efficiencies throughout the organization.

Mike received an Undergraduate degree from Champlain College and an MBA from Sejong University. He lives with his wife and son in Scottsdale, Ariz.

Image: Simon Perry
Sallian Song
Chief Product Officer

Sallian Song is Chief Product Officer at Kindthread, responsible for leading product design, innovation, and production with a relentless focus on caregivers.

Salli’s extensive experience and accomplishments within healthcare apparel have made her a well-respected leader in the industry, known for creating exciting, top-quality, and commercially successful product collections globally.

Prior to joining Kindthread, she held the role of EVP, Creative at Careismatic Brands, Inc., where she oversaw all product design and merchandising, leveraging her business expertise and strong creative vision to deliver cohesive, fashion-forward and compelling collections. Over her 20-year tenure with the company, she developed designs for new and existing brands that drove profitability while focusing on customers and their needs.

Salli is an inspiring team leader who believes in building collaborative environments to capture the best of a team’s creativity. She is known for her commitment to making a difference through mentorship and helping others.

Salli holds a degree in Fashion Design from the Fashion Institute of Design and Merchandising and lives with her husband, children, and rescue dogs in Los Angeles.